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Hanging Out With // Interview with Bakerella

Meet Angie Dudley, also known as Bakerella.  She is the official trend setter of Cake Pops.  You have probably seen her inside just about every popular homemaker or baking magazine, or perhaps you’ve seen her on the Martha Stewart Show.  Bakerella is everywhere, including the random conversations I have at the grocery store. She is one of the most popular Dessert Crafters in the scene. One of her biggest fans is Blake Lively.  Blake invited Bakerella and her mother to her apartment in New York City for a girlʼs night in.  Can you guess their theme?  A Cake Pop Party, of course!   Bakerella will forever be apart of birthday parties and special events to come.  To my surprise, there still is not a National Cake Pops Day yet; but I predict a date will be set soon.

Last Friday, I went to Chronicle Books Headquarters in San Francisco to interview the ever-so talented, Angie Dudley, also known as and her alter-ego Bakerella.  Chronicle Books produces some of the hippest and most respected recipe books on the market.  I was just thrilled to be surrounded with so much talented energy within one building.

Angie and I chatted over freshly baked cookies from Miette Bakery.  She told me her favorite blogs, her experience on the Martha Stewart show, a possible upcoming book, and her favorite desserts, among other exciting upcoming news.  For those who have not met Angie, she is one of the kindest people I have ever had the privilege of meeting.  I had so much fun talking to her, and I really did not want it to end.  I also had to the opportunity to meet her sweet mom.  Now I know where she gets it from.

How old were you when you became an avid baker?

(Laughs)  I was in my thirties.  I’d have to do the math, 35… 36.  I started the blog at the end of  2007.  I really started baking after I took a cake decorating class.  As a kid I would bake little stuff but nothing like what I’ve been playing around with now.

Which were some of the first dessert blogs you read?

The first blog that really got me excited was Cupcakes Take The Cake.  I couldn’t understand all the people taking pictures of cupcakes. It was kind of bizarre to me.  Iʼd  heard of the world of blogs and knew what it was, but i I didn’t know the extent of all these people making food or blogging about whatever. So when I saw all these overflowing pictures of cupcakes on Cupcakes Take The Cake, I was mesmerized. Some other blogs I first read were Cake Spy, and Bake Or Break.

How did you come up with the idea of making Cake Pops?

At first I made chocolate cake balls, but that concept has been out there for a while. I wanted to make the cake balls a color and put them on a stick to look like a lollipop.  I thought that would be cute just to submit pictures to Cupcake Takes The Cake so that I could have my pictures on their website.  That was the the behind-the-scenes motivation.  I finally found the pink candy and made it into a lollipop, and then I turned it into a cupcake.  After Cupcake Takes the Cake put the photos up on their website, they said it was the cutest thing they had ever seen.  That picture just went everywhere and here I am.

Like the Pringles slogan, “Once you pop, you can’t stop,” what inspired you to continue making different variations of cake pops?

It was partly the response from the readers and people just going crazy-excited.  Readers of my blog and Cupcake Takes The Cake wanted to know more about Cake Pops and how to make them.  Shortly after that, I was on the Martha Stewart show. I left the studio and I immediately had a flood of emails from being on the show.  I thought, “Gosh I’ve got to put up the “how to” so people know how to make these.”  When I returned home, I put up a “How To.”  Every day there were different questions about something… So, then I was slowly just teaching myself. The next thing was drawing on the cake pops.  For Halloween in 2008, I made the first set of Cake Pop characters. They were generic Halloween characters.  After I made those I really saw the possibilities.  Every once in awhile, when a new holiday came up, I would say, “Okay, itʼs time to make turkeys,” or I would just try something else.  I would also try new ways to decorate them, like gluing things underneath before I dipped them, like the Hello Kitty Cake Pops.   At the end of 2008, I decided to make the basics; from a lion to hearts, just to see if I could successfully make them.  I made all of these Cake Pops and I saved them.  One day, Chronicle Books called and asked, “Do you want to do a book?“   At first, I didn’t want to go with a publisher because I just wanted to do it myself.  But then I thought, “Well, I am never going to do it on my own.” Plus, I wanted it to be in bookstores too.  I already had 90% of the content done.  I only had to write the book, fix the photos up, and crop them.  This has been kind of a haul and a crazy adventure.

How was it being on the Martha Stewart Show?

When I first started my blog, I didn’t tell anyone about it.  My friends, family and job had no idea about it until I told them, “I have to go on TV in 2 weeks because I have this blog…”  I just had to do it. Otherwise, I would look back forever and say, “Oh my gosh, I should of gone.”  Martha Stewart’s producers contacted me to come on the show for Cupcake Week.  They were like, “We want you to come on the show and demonstrate how to make Cake Pops. Have you ever made these before?“  I was like, “yeah…” But I only had made them once so I was panicking because I thought they would fall off the stick on TV if I didn’t work out all the bugs.  I practiced making the Cake Pops quite a bit, but I was the most nervous ever.  Fifteen minutes before the show, they told me I would be opening for Emeril Lagasse.  Even though the Martha Stewart show is not aired live, they shoot live and do not do mess ups.  It was so much pressure but it was an amazing experience.

How often do you make Cake Pops?

I don’t make Cake Pops all the time, but if I get an idea, I’ll do it. I kind of know the ones I can do, so I don’t do them.  I want to do the ones I am not sure I can actually pull off.  Those are the ones I get kind of excited about.

What is your favorite dessert to make?

I would probably say the Cake Pops.  It’s not even because I eat them, but it’s just that I know when I make them for somebody, they’re so admirable.

What is your all time favorite dessert to make besides Cake Pops?

My all time favorite dessert… gosh that is really hard.  I like so many.  I like simple stuff… I like pecan pie, brownies, cookies, chocolate, and red velvet cake.

What are some of your current favorite blogs?

It’s a range of things.   I like  party blogs, baking blogs, and cooking blogs.  I like Pioneer Woman, Picky Palate, Tartlette, Joy The Baker, Amy AtlasSmitten Kitchen is a good blog because she does food and baking.  I need to have a little bookmark list in my brain.

Any plans for another Cake Pops Book?

I think I’d like to do another Cake Pops book.  When I agreed to do my first Cake Pops book, the projects were almost finished.  I know how much work and how hard it is to write a book.   It took over a year to make; over the whole process of working with editors, looking at the book and sending it back and forth.  When Chronicle Books came to me, they said the book will be out in a year and a half.  I was like, “huh?!  But I’m done!”  It’s a whole process.  They have to have it finished 6 months before it comes out so they can market it to buyers before hand, and print it.  I would like to do another book.   Even if I don’t do another book on Cake Pops, maybe I’d like to do a book on something else.

Any other upcoming exciting news?

There is a Cake Pops Kit coming out this November.  I also just released a Cake Pops Note Cards set which is for sale now.  I also have five new Cake Pops coming out in November. You will know when you see five in one post.  I still have to finish writing the post and editing the photos. There is other stuff but it’s too soon for me to say.  I usually don’t post things until I am absolutely sure they will happen.

Last but not least, here are some photos from my camera!

Out front of Chronicle Books Headquarters in San Francisco.  Get excited for another Bakerella Cake Pops Book signing!

Angie Dudley signing numerous copies of Cake Pops.  A dedicated fan phoned in a order for a large quantity of  autographed  books.

I finally made my way behind the meet and greet table to interview Angie.  My excitement was all over my face.   By the way, do you recognize her Cake Pops on the cover of October’s issue of Family Circle Magazine?

Interviewing Angie was such a blast!!!

Do you know who else I got to meet?  The creator of Angie Dudley, her sweet mom.

Angie and I were both all smiles about her Family Circle Magazine Cover feature!

Because Angie was so kind to introduce me to her mom, I could hardly wait to introduce her to my husband, Mr. Johnson and our son Mr. Charlie.

Bakerella will be doing a few more Cake Pops Kit & Book signings within the next two months.  Trust me, you will not want to miss it.

Orlando, FL
Saturday, November 12, 2011
12 – 2 pm
Barnes & Noble
2418 East Colonial Drive
Orlando, FL 32803

Phoenix, AZ
Friday, November 18, 2011
7pm-8pm

Barnes & Noble
21001 N. Tatum Blvd.
Phoenix, AZ 85050

San Diego, CA
Sunday, November 20, 2011
1pm-2pm
Barnes & Noble
10775 Westview Parkway
San Diego, CA 92126

Austin, TX
Thursday, December 1, 2011
7pm-8:30pm
Book People
603 N. Lamar
Austin, TX 78703

PS. Check out Bakerella re-capturing her book signing tour on her blog!



6 Responses to Interview with Bakerella

  1. lyndsay November 7, 2011 at 7:57 am #

    YAY! Bakerella was one of the first blogs I came across when I started baking. Her photos, style and sense of fun was super inspiring! It’s wonderful to see her enjoy such awesome cakey success. Thanks for the interview! ^__^

    • Melissa Johnson
      Melissa Johnson November 11, 2011 at 8:41 pm #

      She is just as fabulous in person as she is on her blog! It was a heart warming experience! =)

  2. Carmen Taylor
    Carmen {Pom Flair} November 14, 2011 at 4:09 pm #

    I was so fortunate to meet her this past weekend when she was in Orlando signing books. Her demeanor is sweeter than I had imagined. Thanks so much for sharing this interview!

    • Melissa Johnson
      Melissa Johnson November 14, 2011 at 7:00 pm #

      I love that you were able to meet Angie at her last book signing. I hope you had an opportunity to meet her mom too. Both are so sweet! PS. Love your shop & blog!

  3. Bakerella December 5, 2011 at 1:34 pm #

    Thanks so much Melissa. You were a delight to talk to as well.

    • Melissa Johnson
      Melissa Johnson December 5, 2011 at 3:16 pm #

      My pleasure! I hope we cross paths again in the future. XO

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