Collaborating with brands is such an important aspect of blogging, and it’s one that our founder, Melissa is so passionate about. Here is a sneak peek of the tips and tricks that were shared during Melissa’s panel at ALT this morning, where she spoke about how brands and blogs work together, alongside of Natalie Bowman of Microsoft & Bing, Trisha Antonsen of Wayfair, and Megan Gilger of The Fresh Exchange. The best way to set yourself up for success when approaching a brand is to have a Media Kit ready. This is one of the most powerful tools you can use when approaching a brand, and Melissa is thrilled to chat with you about what a Media Kit should do and say.
Here’s what Melissa has to Say:
“I must say, collaborating with brands is such an important aspect of blogging that I am so passionate about. Media kits can be so much fun as they capture the mood and feeling of your brand in a 1-2 page summary. You would be surprised by how much highlighting photos and words can do for your brand’s awareness. A well put together media kit will help you to stand out from the rest of the brands in your niche, and will prove to a company that you’re worth their time.
You don’t have to be a blogger to have a media kit. You can be a freelancer, writer, shop, photographer, etc. and still benefit from the perks. As I am writing this media kit from a blogging perspective, I’ve included a lot of must-haves for bloggers, but feel free to tweak this checklist to your liking to fit your own brand.”
1. Purpose: Create a media kit to drive brand awareness centered all around your brand – talking about what you do, what you’ve done, and how you can help them. Quickly emphasize your story, what you stand for, and communicate what you believe in. Be sure you’re tying all of this in with your brand.
2. Make something honest, powerful, and true to yourself. Brands are busy and will not always have time to dig in and research all the details they need to know about you. This is your chance to offer that information to them, without them having to work too hard. Offer them the information they need to know about you – this is your one-time shot to make a brand-centric first impression.
Collage moodboard with your own original photos– Think of why Pinterest and Instagram are some of the hottest social media outlets on the block right now. It’s because they’re very visual! I myself am a very visual person, so great photos immediately catch my attention. Creating a collage gives you a chance to really shine and to showcase your best original photos while capturing the mood and feeling of your brand.
3. Short Bio About Yourself + Your Brand- Really dive right in and sum yourself / and your brand up in a nutshell. This is your first impression, and it’s your first chance to capture your audience and entice them to continue to read more. Think about who you are, and why you do it – define your “why.” Remember to be careful not to pack TMI in this section. Make sure you hit it out of the park with the highlights of your brand’s success.
4. Fun Headshot Taken with High Resolution Camera – A picture really puts a face to a name. Your brand is your business, and a high resolution photo will show you are serious business.
5. Logo – You are a brand, and your logo captures such a big impression, especially if it’s the image used on all your social media outlets. A brand could be following you on Instagram and put two and two together by displaying your logo.
6. Tagline – Share a 1-2 sentence tagline summing up what you do in a nutshell. Sometimes, it can be really confusing to brands when you are a creative jack of all trades. Let them know exactly what you do.
7. How You Can Help Them – Go more in depth about the services you offer. Like Tony Robbins says, “It’s not about your resources, it’s about your resourcefulness.” Perhaps you are a mastermind collaborator and can style amazing shoots with a creative team, or maybe you can infuse your personality and drive memorable brand awareness. Let them know exactly what you can do for them, and sell yourself while sounding genuine.
8. Website Traffic Numbers & Social Media Following- Social media is such a huge part of driving brand awareness. Brands like to have a view of your numbers. Include a total social media following number, as well as individual numbers you’ve accumulated per outlet.
9. Testimonials- Ask some of your favorite brands you’ve worked with for a testimonial to include in your Media Kit. Including this testimonial will build automatic trust.
10. Exciting Projects you Have in the Works Behind the Scenes- Do you have something big on the rise that you have not announced to your followers? Or maybe it’s something you announced months ago on Instagram that’s not at your readers’ fingertips just yet? Maybe you have a book deal or a speaking engagement or a collaboration you are stoked about and want to shout it from the rooftops. Brands love to hear about this.
11. List of Brands you Already Worked- with A quick collage of a few logos or even a stylish list of brands you have collaborated with will bring so much credibility. It shows that other people believe in your brand.
12. Use a Voice & Tone that Reflects your Brand- Make sure to keep your defined brand’s voice and tone consistent throughout the details in your Media Kit. Personality and brand merged into one is what makes you, YOU.
13. Share how You Could Work with Them: Define your “zone of genius,” and talk about ways you can work together with particular brands. If you want to get extra savvy, include icons of a video camera or regular camera or computer, or whatever represents how / where you can make your partnership come to life.
14. Collage of a Few Well-Known Logos from the Press- You’ve worked so hard to get where you are, and along the way you’ve received some great press. This is something to be proud of. At a quick glance, brands will love to see who has recognized you in the past.
15. Be authentic– Make sure it’s something you are proud and ready to have fun with. Remember, it’s got your name on it.
Do you have a Media Kit or have a blog post about Media Kits? Feel free to leave any links to your own questions or suggestions in the comments to inspire our readers. We want to know all about it! Don’t forget to sign up for our newsletter for more tips and tricks here.
PS. Melissa just launched “The Get it Girl Blog Mentorship” where you can set up a phone call and ask her anything you would like to know about building your brand & blog.