Feeling burned out? Losing your sanity? We all know how crazy blogging can make us sometimes! It can be difficult to get your work done and feel that you are still doing a good job. Elizabeth Dehn from Beauty Bets is on BFFF today to talk to us about how to not go crazy! She has experience in this feeling and is teaching us the 80/20 rule to make sure we stay on track. Read on below for her seriously helpful advice!
“When I started blogging in 2009, I had no idea what I was getting myself into. WordPress? Was that a kind of literary coffee shop? And who the heck is this SEO guy and why does he spell his name in ALL CAPS? Six years later and I still feel like a babe in the woods when it comes to blogging because the digital landscape is ever-changing, but I do know this: You don’t need to have all of the answers and you definitely don’t have to do it all by yourself. I’ve long followed the 80/20 rule in my career and it applies to blogging too. In a nutshell: 20 percent of your time produces 80 percent of your results. Meaning, we spend a lot of time on activities that don’t lead to significant outcomes. I also believe that we should focus on what comes most naturally to us—the things you would do even if no one paid you to—and outsource the rest. A few ways I’ve learned to apply these principles to blogging smarter:
Hire a web developer and/or designer
Even if you use a free WordPress template, let the experts customize it. A personalized logo, the right plugins, some striking bells and whistles—these are all details that will set your blog apart, but which you would spend months teaching yourself to do. I have yet to learn HTML and have no regrets!
Don’t quit your day job
If you’re thinking about starting a blog, you’re probably bored at your job but you also could probably do it in your sleep. So let your job work for you. Let it pay the bills and foot the bills for your photography classes and web developer while you get your feet wet.
Money rarely changes hands among creatives because when we need each others talents, we swap them. Maybe you bake or do calligraphy. My guess is that your graphic designer friend would share her services in exchange for one of yours. I have paid many a photographer in beauty swag and it’s like Christmas Day for both of us. Be sure to credit your generous partners on your blog and in social media. Good goes around.
Data is Your Friend
Google Analytics isn’t a big, scary numbers monster, it’s the key to blogging sanity. Because when you know what posts are working and what posts aren’t, where your traffic is coming from and who is reading your blog, you can adjust your editorial and social media calendar accordingly. I also regularly refresh my top trending and evergreen posts with better images or graphics, then promote them.
No really. Take a week off from blogging and social media. Put away your phone on Sundays. Stop checking email after 6 o’clock. Like meditation, these unspeakable acts will help you maintain clarity and perspective—two essentials for blogging, and life really. You will emerge from your techtox (not an actual word, I made it up) with fresh ideas, greater focus, and more motivation.”
Photography by: Elissa Johnson