Come sit with me!
MEMORY MAKER. TRADITION KEEPER. HOLIDAY OBSESSED. ENTERTAINING EXPERT. ON A MISSION TO INSPIRE FRIENDS TO CELEBRATE THE EVERYDAY AND MAKE MEMORIES.
Every day is a new opportunity to create memories and celebrate the everyday, and it all starts in your own 4 walls at home. Join millions of girlfriends for entertaining ideas, recipes, DIY projects, parties, home decor, holiday inspiration, and other joyful ways to celebrate the everyday.
Entertaining Expert, Melissa Johnson, creates uplifting content with a unique branded style. Genuine, bubbly, and most of all, relatable, Melissa’s down-to-earth personality, as the girl next door, connects millions of readers at BestFriendsForFrosting.com all in the name of making joyful memories and celebrating the everyday.
Best Friends For Frosting's Pinterest account receives 10 Million Monthly Viewers and was noted by the Pinterest Headquarters as one of their top-performing accounts.
Best known for the viral Target birthday party she threw for her son, Johnson has been nationally featured as an entertaining expert both in print and on the web, along with frequent collaborations with Better Homes and Gardens, Martha Stewart Living, Redbook Magazine, Oprah, Parents Magazine, Yahoo!, and many more! With her brand, Melissa has cultivated a loyal community of friends straight from the heart all in the name of fun. Follow along with Melissa on Instagram at @BestFriendsForFrosting
Johnson lives in sunny Sacramento, California with her 6’5 tall husband Andy and her 2 wonderful children, Charlie and Claire, where a typical day is spent with a messy bun and no makeup on and weekends usually include Hallmark movies, a trip to the playground, and a caramel frappuccino in hand!
THE BEST FRIENDS FOR FROSTING JOURNEY
How it all started
Some of my favorite childhood memories were spent baking in the kitchen with my mom and reading magazines like Better Homes and Gardens and Martha Stewart Living. I always loved throwing parties, baking, and decorating for every holiday. Fast forward a decade and you could find me happiest entertaining for girl’s night. I would go all out and bake desserts, buy decorations, and plan around a whole theme. Fast forward a few years later, and I made and decorated all the desserts for my wedding, next my baby shower, and before I knew it, all of my friends were calling me to make desserts for all of their weddings and special events. Fast forward a little further... I was in my mid-20s and didn't have many friends who were married or were becoming parents. Craving meaningful connections, I bought the domain, Best Friends For Frosting, which soon became my outlet to share all of the things that made me excited.
We started taking things seriously as I saw a significant increase in traffic. I thought to myself - people are actually reading this blog! Shortly after, BFFF landed its first sponsorship with Betty Crocker and we were mentioned on-air a dozen times on QVC. I quit my day job to do BFFF full-time and I took my first trip to the Pinterest Headquarters. We hired our first team member, Molly, (who I met off Twitter)! We still work together to this day!
We were growing. I became a contributor for Martha Stewart Living, traveled to Hollywood to do 29 nerve-wracking national TV and radio segments as an ambassador for Delta Faucets and launched an Ebook Recipe App with more than 1 Million downloads.
Big opportunities this year. I became a contributor for Redbook Magazine, hopped on a plane to Utah to speak at a conference alongside Martha Stewart, and BFFF took over the Shutterfly/Tiny Prints HQ and hosted an exclusive party for influencers. Andy quit his day job to pursue BFFF full-time behind the scenes. I also decided bangs wasn’t the right look for me. ;)
Charlie graduated from preschool and future BFFF CEO, Claire, was born! Melissa became a year-long ambassador for Palm Breeze and hosted a media event alongside Shay Mitchell with a VIP celebrity guest list. Claire’s baby shower was featured on Better Homes and Gardens and her nursery was featured on Pottery Barn Kids Blog.
We left our crowded home office and rented our first office devoted to BFFF, but later realized I was more productive at home. Andy and I bought our first home and dove in head-first on home renovations! Suddenly people started referring to Andy and I as Chip & Joanna! To take things to the next level, Kim joined the team as our Project Developer and Stylist, and photoshoots became ten times more fun.
We created our first viral video for Better Homes and Gardens (2 million + plays), I became a regular contributor for Better Homes and Gardens, and we did styled shoots for Reese Witherspoon’s lifestyle blog, Draper James. I started traveling to the Pinterest Headquarters in SF regularly to strategize ideas with their team on a giant whiteboard.
Our first two product lines were released and sold out. I was featured in December’s issue of Martha Stewart Living and shot a national commercial with OxiClean. Pinterest released a case study profiling Best Friends For Frosting’s Pinterest success. The #SObestfriendsforfrosting AirBNB launched, being featured in multiple magazines and noted as the first influencer to Airbnb a home into a real-life experience. Lauren Conrad said she’s packing her bags to visit... but we’re still waiting!
BFFF was featured on Hallmark Home & Family. One of our craziest projects yet…we threw a surprise 9th birthday party for Charlie at Target, which went viral, being featured on Parents Magazine, Insider, Yahoo!, Today Show Parents and many more household publications. We also introduced our Quote Cookie Series, which has been shared by HomeGoods, Reese Witherspoon, and many more household names. I cannot thank each and every one of you enough for allowing me to be part of your life. I feel blessed beyond measure to be apart of this incredible community and to be on this journey together. I cannot wait to see what’s next for all of us! Sending you bear hugs.