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About Maru | BFFF

Are you new to blogging? Or have you had a blog for a while, but are ready to take a more serious approach? As Maru Ramirez from Fashiony Fab Designs explains, the first step is planning your content. It sounds like a no-brainer, right? But allocating a set time to your blog’s schedule each month will mean you’re more productive and have more free time to focus on growing your blog. Now what’s not to love? Make sure you download Maru’s printable editorial template at the end of the post.

Over to Maru as she explains how to make all of the pieces come together:

Planning the content of a blog, as simple as it may sound, can be a very overwhelming task. Between scheduling your social media, creating images, collaborations… The list goes on and on. That’s why having an editorial calendar is so important. Not only does it helps to have everything organized, but also save time when creating your content, as well as promoting creativity. It makes a huge difference to write a post in advance, or at least know what you want to share with your readers, before the day you actually click the publish button.

Having an editorial calendar can also give consistency to your readers, which should be a top priority. This way, they know when to expect certain posts to be on your blog.

But how do you start an editorial calendar?  Follow these easy steps to make it happen.

1. Write down your ideas

Inspiration works in mysterious ways, you never know when you are going to get a new idea for a blog post. It can happen when you are drinking your morning coffee, out at lunch with your friends, or even in the shower…you get the point. Take a notepad with you, or if you prefer, use your phone, and write every idea you come up with. This way, when you are creating your editorial calendar, you can go back and get inspired.

2. Define you posts per month

This is a tricky one. Some bloggers like to post three times a week, others two or even only once a month.

This is totally up to you. While you can find articles out there that say that posting content 5 times a week is the best option, every niche is different, and you should take the time you have to invest in your blog in to consideration. Define how many posts a month you can publish and also choose the days each week you prefer to do it.

3. Quality over quantity

It’s no secret that longer posts means better SEO ranking. But it’s not only a matter of writing more than 300 words on each post, but to truly deliver quality to your readers. After all, that’s what is going to keep them coming back to you.

Focus on creating content with quality and not just quantity.

4. Use your blog categories

Most bloggers out there have categories for their posts. The ideal number here is to have 5 at the most. Use these to know exactly how many themes you need to cover and divide them in the number of posts you are planning to publish each month.

5. Make a post routine

To make sure you don’t forget anything, make sure to have a list with steps to follow when creating a new blog post. This can include the graphics you need to make, posting on social media, proofreading, and so on. A routine like this will make things easier and before you know it, you will be doing this even in your sleep.

6. Create a style guide for your images

Part of having an editorial calendar is defining a clear strategy for your content. This includes a style guide for your images. A style guide is choosing the fonts, colors, and main images for your graphics. You can create a template on Photoshop, Illustrator, or even Canva that you can just edit the title and have it ready for each post. You can also divide this in to categories or series, so your readers can identify each one easily and share your content on social media.

7. Listen to your audience

A big part of creating an editorial calendar is to give your audience what they like. While you don’t need to get obsessed with the numbers, taking a look at your stats every once in a while is important to know what type of content is working for your readers. Analyze them and keep focusing on those topics that your readers prefer.


Need some help? Download this printable template to start creating your editorial calendar!


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