Announcing Heartfelt Success Podcast®

I am over the moon excited (and honestly a little nervous) to finally announce something I have had up my sleeve for waaay too long! ;)  For the past six years, I have been dreaming of launching a Motivation & Business podcast! It seemed like such a perfect fit as an extension of BFFF, and today is finally the day this daydream becomes a reality! Subscribe to Heartfelt Success Podcast® on iTunes, Spotify, &  Stitcher.  Also please be sure to Join our brand new Facebook GroupHeartfelt Success Insiders! This is a place where we can share all things motivational, happy along with business & blogging too!  I am so excited to hang out with you guys in this group that is so near and dear to my heart!


The name of the new podcast is called “Heartfelt Success®” and is focused on helping all of us become the best version of ourselves. Choosing that name and topic of the podcast is actually a little funny, considering the long journey I took to officially launch this podcast.  The idea to start a motivational podcast with a business focus started at least six years ago! The podcast was one of those ideas that I just couldn’t get out of my head. The concept seemed like such a perfect fit for BFFF, but I couldn’t figure out how to get started. I would start trying to plan out the podcast, but then I would immediately be filled with fear and self-doubt… the worst!  I was also guilty of overthinking everything about the project until I was too afraid to even start! Does anyone else know what this feels like? It was like being in quicksand, where I kept feeling overwhelmed. I was sinking in unanswered questions, doubt, and an ever-growing to-do list. If I’m being totally transparent, I tend to do this A LOT. I have ideas and then the negative self-talk creeps in and before I know it, I am sitting on some of my best ideas for the year. 2018 is the year I am going to break this cycle! ;)  Here’s our FIRST episode with a very special guest- which we will be sharing more in depth on the blog next week.  Here’s an early release preview! 


Of course, as much as I tried to forget the idea of a podcast or convince myself it wasn’t right, the idea ALWAYS came back to me. In November of last year, I finally mustered up the courage to just start the podcast. After all – the secret to getting ahead is getting started, right?! I knew if this was ever going to happen, I had to just start somewhere. So of course I picked the very smack dab middle of our BUSIEST season at BFFF. There is never going to be a perfect time to start something, but oh man did I pick a bad time! ;) I sent out some emails one afternoon in the middle of all the BFFF craziness, crossed my fingers, and tried not to panic. The responses to these emails were so amazing and encouraging. They all re-affirmed that this podcast was the right direction for me. I’m telling you, the ideas that you can’t get rid of OR the ones that scare you the most are usually the best ones!

That little boost of confidence is exactly what I needed to get started! Luckily, Andy is a musician who can play literally any instrument and has nearly two decades of experience recording, so it was easier than expected to put our podcast setup together.  We definitely learned as we went, and oh goodness the process was far from perfect, but funnily enough, the whole thing just kind of fell together. It was like once I finally decided to start, everything started working out. Now after years of thinking about it, months of planning, and hours and hours of recording, the new “Heartfelt Success Podcast®” is here! I am so excited to host this and really start to connect with each one of you on a deeper level. :)

This podcast series is dedicated to uplifting and inspiring you to be the best version of yourself.  You can be successful on ALL levels of your life if you do it in a heartfelt way. We’re talking as a wife, sister, friend, mother, entrepreneur, and the list goes on! I’ve put together a quick Q&A, which will hopefully answer the basics. ;)  If I missed something, please do not hesitate to drop me a comment below. I obviously love questions because I even wrote this Q&A for myself. LOL. And if you don’t have time to read the Q&A, don’t forget to head over to “Heartfelt Success Podcast® and Subscribe so we can keep in touch over there too! ;)


What will the podcast be about?

“Heartfelt Success®” is a podcast and movement to help everyone become the very best version of themselves they can possibly be. I truly believe that to have a meaningful life you really have to find your meaningful purpose and run with it! But how do you really find that purpose? Then how do you turn that purpose into something successful? Even more importantly, how do you become successful in the face of doubt, fear, and rejection? These battles and struggles are something we all have to deal with and something I want us all to overcome! I think that’s what makes this podcast so important for anyone and everyone. When I think about this podcast, I think about the young entrepreneur, who is too afraid to quit their day job and take a leap of faith with their business. I think about the mom who is overwhelmed with all of her responsibilities and never-ending to do list.  I think about a writer who has poured all of their time into a book or an idea, but who has been told “NO,” so many times that they are about to call it quits. I think about myself being so overwhelmed and paralyzed by fear. This is for everyone!


Why did you name it “Heartfelt Success® Podcast?

This decision was a tough one! Andy and I bounced soooo many names back and forth before finally picking this one. You should have seen some of the names we actually considered. They would seriously crack you up! The podcast was actually supposed to launch earlier this year, but the lack of a name held us up. I once again felt completely overwhelmed because I couldn’t come up with the “perfect” name. All I knew is that I really wanted the name of the podcast to encompass the heart and soul of it. I started building out episode ideas and topics to tackle and “Success” and “Purpose” kept popping up. They are two super powerful words and they apply to everything in life. From family to work, I believe that all areas of our lives should have purpose. And at the end of the day, we’re all striving for success in those areas too! But it wasn’t until last week, when I was editing this exact blog post and I typed in the word “Heartfelt Success ®” when describing the podcast… I had an entirely different name picked out and had to re-record every episode to change the intro with the new name. But it was SO worth it because I LOVE this name.

What will this podcast focus on?

The new podcast will cover a wide variety of topics, but all with some central themes! If you’ve been a reader for a while, then you may remember our former feature interviews. Some of my favorite past interviews were from Sarah Michelle Geller, Monica Potter, and Dave Ramsey, to name a few. Each person shared their own story, but the interviews were always uplifting and focused on creating a purposeful life and career.  Since we discontinued the interviews a few year ago, I have truly missed getting to share those valuable conversations. I was also searching for a way to share a deeper connection with each of you and bring a deeper level of purpose to your lives. So this podcast is kind of a combination of all of those things!  The “Heartfelt Success Podcast®” will be a collaborative platform and place where we can all be inspired to become the best versions of ourselves. This podcast will be a place of shared knowledge, a place to help you understand your own potential, how to make decisions with intentions, and how to champion community camaraderie for growth.



Will you have a different website and social media channel for the show?

Sort of! ;)  I would LOVE for you to join our brand new Facebook Group- Heartfelt Success Podcast Insiders!  In terms of social media content- I had to think about this one too! As much as I love social media and sharing content, those things come with a lot of responsibility. The idea of handling all of BFFF, plus another website and social media accounts on top of the podcast, worried me. I didn’t want to end up doing so many things at once, that the quality of all of the work would suffer. Plus I didn’t want to get burnt out or overwhelmed in the process.  At this time, I am going to focus on the growth of our Facebook Group.  As we really get the podcast rolling, we’ll instead be focusing on the branded hashtag #HeartfeltSuccessPodcast by @bestrfriendsforfrosting. I may dive in deeper on them as the podcast grows but I don’t want to overcommit.  I am also SUPER excited to be working with my friend Lindsay of Writefully Simple to create the new website for Heartfelt Success– here’s a sneak peek!

Who do you plan to have on the show?

Over the next few weeks, we will start releasing a series of episodes with special guests!  These are all people I deeply admire and knew would be an amazing fit for the show.  I will also record some episodes solo sharing influencer marketing tips and my own stories. 


How can I subscribe to the podcast?

I would LOVE for you to join the party and subscribe to Heartfelt Success Podcast® on iTunes, Spotify , &  Stitcher  &.  Also please be sure to Join our brand new Facebook GroupHeartfelt Success Insiders!  And if you’re feeling extra generous, I would be ever so thankful if you left a review. Podcast reviews show credibility and will help push this show to the top of searches.  The more plays and views = more inspiring guests & stories we will be able to easily book on Heartfelt Success Podcast!


How can I request guests for you to feature?

I would love to hear from all of you! This podcast is designed with you in mind, so if you have a guest you would love to hear from then let me know! You can directly message me on Instagram or email us using the contact form on the website or simply leave a comment below.


How often will you release episodes?

If I’m being honest, I am not quite sure yet. Right now, I will start releasing one new episode each week. We will definitely take some time to look at the response (and our schedules) to decide if we should increase or decrease the episode rollouts moving forward. I will tell you that no matter how frequently we run with this, I will keep this going! There are going to be a lot of trials and errors! I plan to learn as I go. The secret to getting ahead is getting started, right?!

It is with a grateful heart and pure excitement that I bring you all this podcast! Sharing these episodes with you guys is really my honor. Best Friends For Frosting has grown into a platform with a combined reach of  millions of visitors and followers. I feel beyond honored and so privileged that the growth of BFFF  has led us to a place where we can launch this podcast and so many other projects! I can’t wait to share all of these stories with you! The process has definitely been humbling, but I hope that what I’ve learned can help inspire each and every one of you to be the best you can be!  


Don’t forget – Subscribe to Heartfelt Success Podcast® on iTunes, Spotify , &  Stitcher.  Also please be sure to Join our brand new Facebook GroupHeartfelt Success Insiders!


HUGE thank you and shoutout to my amazing team for helping me achieve my branding dreams for this project.  Check out their AMAZING businesses. Photography for BFFF the ever-so-talented Ashley BaumgartnerPodcast branding by the incredible Lindsay at Writefully Simple- Stay tuned! We are launching a website for this VERY soon! Also sending a very special thank you to my husband, Andy, who has helped me record and edit every one of these podcasts episodes.  =)


Subscribe to Heartfelt Success Podcast® on iTunes, Spotify , &  Stitcher.  Also please be sure to Join our brand new Facebook GroupHeartfelt Success Insiders!

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