Melissa Johnson
CEO & Creative Director

I wear quite a few hats around here, but my main role is creatively directing all of our content at BFFF. Behind the scenes, I am also juggling recording podcasts, recipe development, creating content, shopping hauls, writing blog posts, SEO, social media strategy, and even boring stuff like bookkeeping. The list goes on! ;)

FAVORITE WAY TO CELEBRATE THE EVERY DAY: Blasting my favorite song, with the sunroof open and grabbing my go-to drink at Starbucks!

FAVORITE BLOG POST ON BFFF: Hands down, Charlie’s 9th birthday at Target

TYPICAL STARBUCKS ORDER: Venti soy chai, no water, with 2 pumps of vanilla with whipped cream…and in the Fall it’s a Grande Pumpkin Spice Latte with 2 pumps of White Mocha with whipped cream! ;)

FAVORITE HAPPY QUOTE: “Enjoy the little things as one day you might look back and realize those were the big things.”

RANDOM FACT MOST PEOPLE DON’T KNOW: I was a semi-finalist during casting for a host role on the Game Show Network 10 years ago. I can also touch my nose with my tongue.


Molly Allen
Editorial Director

I’m all about words! I run the editorial operations behind the scenes, editing posts and making sure we’re all on task and on time!

FAVORITE WAY TO CELEBRATE THE EVERY DAY: Ice cream cones with rainbow sprinkles!

FAVORITE RECIPE / BLOG POST ON BFFF: Apple Crisp - I’m such a sucker for a good fall dessert

TYPICAL STARBUCKS ORDER: Grande Iced Americano with caramel sauce and a tiny bit of room.

FAVORITE HAPPY QUOTE: “Work hard until you no longer have to introduce yourself.”

RANDOM FACT MOST PEOPLE DON’T KNOW: I’m a Canadian, who grew up in the Sonoran Desert, now living in the Pacific Northwest!


Kim Alcala
Project Developer & Stylist

ROLE AT BFFF: My role includes choosing props and accessories and preparing them for photoshoots. I work closely with Melissa to bring an idea from concept to completed construction.

FAVORITE WAY TO CELEBRATE THE EVERY DAY:  Fresh flowers in my house are a must. Buy flowers for yourself or someone else to make their day brighter!

FAVORITE RECIPE / BLOG POST ON BFFF: Draper James Christmas - styling for BFFF X Draper James was a dream come true.

TYPICAL STARBUCKS ORDER: Grande Black Cold Brew with Cold Foam. No sweetener.

FAVORITE HAPPY QUOTE “What you think, you become. What you feel, you attract. What you imagine, you create.”

RANDOM FACT MOST PEOPLE DON’T KNOW: I’ve lived in both Los Angeles and San Francisco.










Andy Johnson
hotographer & Food Prop Stylist

ROLE AT BFFF: I work behind the scenes at BFFF, shooting content, tackling graphic design projects and remodeling our mid-century modern home.

FAVORITE WAY TO CELEBRATE THE EVERY DAY: Eating potato chips and watching TV



FAVORITE HAPPY QUOTE: “Dance when no one is watching.”

RANDOM FACT MOST PEOPLE DON’T KNOW: I’m really really tall. Like 6’5” tall.