How we’re leading the lifestyle space with on-trend content

Partnerships are one of the puzzle pieces that keeps BFFF going. We are grateful to partner with brands that we genuinely love and that truly offer value to the women who come to BFFF. Please email [email protected] for our media kit and rates. Can’t wait to hear from you!

Through stunning visual content, digital storytelling, and expert in-house campaign creation, collaborations with Best Friends For Frosting are turn-key and top-notch. Johnson works alongside her husband Andy for all photography on Best Friends For Frosting and partners with an expertly curated network of videographers, florists, bakeries, and local venues to produce campaigns that are innovative, fun, and engaging. Together, let’s create something memorable. From collaborations with lifestyle brands such as Martha Stewart Living and Better Homes & Gardens, Melissa has cultivated a loyal community of like-minded readers, straight from the heart.


Best Friends For Frosting receives Millions of unique visitors. Our readers are 93% Women. BFFF’s National Reach Includes: Instagram 115K. The #SoBestFriendsForFrosting hashtag has 140K+ shares on Instagram. TikTok 250K+. Facebook 40K. Pinterest 14 Million Monthly Viewers. BFFF’s Pinterest account was noted as one of the top performing accounts at the Pinterest Headquarters. 

Latest Projects

Charlie’s 9th Birthday Party at Target 

featured in Insider, Parents Magazine, Yahoo!, MSN, Business Insider, Today Show Parents, Her View From Home

Pinterest Business Case Study

on Best Friends For Frosting

Target Advertorial 

in Martha Stewart Living Magazine

#SOBestFriends ForFrosting Airbnb 

featured in Domino & Lauren Conrad

Viral Unicorn Pumpkin for Better Homes & Gardens

Kicked off the viral unicorn pumpkin trend which racked up millions of views

Featured Partnerships

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