Based in Utah, Mindy Mae’s Market is a gorgeous online boutique devoted to helping you find your own personal style and totally owning it. They’re all about helping you find your favorite look while experiencing top quality and kindness every time you shop! We were thrilled to have the opportunity to talk with owner and CEO Courtney about how MMM got its start and where its going.
How did you come up with the name Mindy Mae’s Market?
Prior to owning MMM on my own, my previous business partner had chosen the name based on wanting a fun alliteration that had nothing to do with anything or anyone. Thus, enabling the company to become anything we wanted, allowing it to grow and become it’s very own!
What and who influences you when buying for Mindy Mae’s Market? Our customer. 100%. They possess a unique sense of style & are interested in items that cannot be found anywhere else. Whether it’s a bright color or bold print, we always buy with them in mind. We really focus on providing items that are fun; that girls look forward to wearing. We love mixing & matching and try to find pieces that can be worn multiple ways.
What is your favorite thing about your job?
The better question is, what isn’t my favorite thing about my job?! I am so lucky to do what I do. I get to work with friends, wear pajamas if I want, take a day off with my baby, anything.. Everyday I get to be creative, meet really great people, interact with customers, and it’s all pretty rewarding.
What items are you currently obsessing over at your boutique?
We are about to release the most amazing collection of shoes, so that has me really excited. As far as clothing, I just love how versatile everything is. Things can be dressed up, down, and are easy to wear without worry!
What trends for spring/summer 16’ are you excited for?
Honestly, I don’t follow trends too much. I really just buy what I love, and sell what I love. Specifically for Spring/Summer I’m just looking forward to bright colors, ginghams, florals, and fun easy to wear items.
How did you get your start in the fashion industry?
With Mindy Mae’s Market! We transitioned our business in 2013 and I wanted to offer items that you couldn’t find anywhere else, I just wanted to be different.
What marketing and promotions have been most successful with your business?
Social Media and collaborations are for sure our favorite. We love forming relationships with other influencers & shops.
How would you describe your personal style?
Easy. I love things that are easy and comfortable. I love the occasional dressing up, but I really just love feeling cozy. I’m a total workaholic so being comfortable is #1 on my list.
What makes Mindy Mae’s Market different from other boutiques?
We try to think of every angle. Offering Outfit Obsessions where we pair items multiple ways, our blog where we give inspiration and outfit ideas, super descriptive information so you feel like you know exactly what you’re buying, and a fun instagram community. Anything else we can think of, we really just try to be a few steps ahead.
Outfit Photos from Mindy Mae’s Market New Releases