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One of our most popular recipes on Best Friends For Frosting is this Fluffy Strawberry Buttercream Frosting recipe. I posted about this way back in 2010 when Best Friends For Frosting first started, which means I used a low resolution camera to take the photos–eek! After so many comments and such positive feedback, I was confident this recipe was worthy of makeover photos. For those who have already tried this Fluffy Strawberry Buttercream Frosting recipe, rest assured, the recipe is the same, but the photos are new and improved. I embellished each cupcake with shiny, shimmery pink gumballs and edible striped straws for an extra special touch.
If you prefer your frosting on the sweet side and love strawberries, this recipe is for you. It easily pipes onto cupcakes and serves well as a cake filling, too. This is one of my top favorite frosting recipes!

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Recipe developed by Melissa Johnson
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–1 cup (2 sticks) of butter, room temperature
–1 teaspoon vanilla extract
–1/3 cup strawberry preserves
–2 cups powdered sugar
–1 drop of hot pink gel dye
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- Beat butter with hand mixer for 3 minutes until fluffy.
- Add vanilla extract, and beat until incorporated.
- Add strawberry preserves, and beat until incorporated.
- Add powdered sugar, 1 cup at a time. Mix until frosting is fluffy with medium peaks.
- Add 1 drop of hot pink gel dye. Mix until frosting color is fully incorporated.

Do you have a favorite frosting recipe? Tell us about it in the comments!
Photos for Best Friends For Frosting, photographed by Milou & Olin Photography.












I made pastry cream filled yellow cupcakes for my daughter’s birthday party. When she asked for a strawberry buttercream icing, I went to Google. I found your recipe and, after reading all of the wonderful reviews, decided to try this recipe. It is a HUGE hit!! Everyone loved it. I ended up adding a little bit more preserves than what you called for and a little bit of strawberry extract (only because we LOVE strawberry flavor in our house.) Even with the slight changes, it has been an awesome hit!! I will ABSOLUTELY use this recipe again. (And again and again and again…lol!) Thank you!!
I made your strawberry butter cream yesterday and it was absolute PERFECTION.
Very simple and quick to make and just the right amount of strawberry flavor (I used a store bought strawberry jam). Thanks for fabulous recipe!
So happy to hear! Thank you for the feedback.
Thank you so much for this recipe! I used it as a filler between white cake iced with white buttercream for a wedding cake I made for a friend. It was a huge hit! Thank you again!
Hi Melissa,
I found your site while looking for a strawberry buttercream. I am going to have a bake sale next week and thought this would be perfect pair for vanilla cupcakes. Do you think the buttercream will survive the outdoor condition where the temperature is around 75-80 degree? Thank you very much.
That’s fantastic! I think the buttercream will successfully last for 2 hours within those weather conditions. You may be able to get by with 3-4 hours but I am not certain as I have not tried that temp myself.
Thank you for sharing.
It was soooooo good I was looking for a strawberry buttercream and I was not dissapointed. Loved it!!!!
I’m making strawberry buttercream for the first time as part of my niece’s Strawberry Shortcake themed birthday cake, and it is absolutely WONDERFUL! So easy and doesn’t have that gross manufactured taste of jarred strawberry frostings. Thanks for sharing! :-)
Thrilled to hear about your success Heather! Wishing your niece a happy birthday.
Thanks for this recipe! I am pinning it. I did not like it at first (I thought it too sweet), but when I added it to my chocolate cupcakes it was perfect! Thanks!
I made this to fill a reveal cake! It taste great! And it’s pink so it worked great! Can’t wait for everyone to try it! I think there going to love it!
I was looking to use this frosting for decorating as well as frosting the cake. Will this frosting hold its form or do you think it is best that I make a batch of regular buttercream frosting to do the piping work?
I just made this frosting for my daughter’s birthday cupcakes…wow, it came out soooo good! I had saved other recipes that I was going to use which called for much more sugar. So glad I found this recipe as it is sweet enough with a great texture. Thanks!
Best news ever! Thank you for taking the time out to give me positive feedback. I hope the party was a ball! XO