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These easy 5-ingredient Brown Butter Pumpkin Cinnamon Rolls are one of the best desserts I’ve ever had! They’re pillowy soft, gooey, and loaded with cozy pumpkin, brown butter, and cinnamon flavor in every bite!

Made with Target’s viral Good & Gather Brown Butter Pumpkin Flavored Heavy Whipping Cream, they’re an easy fall twist on the viral TikTok cinnamon rolls with heavy cream that are popping up ALL over TikTok right now! 🎃

A cinnamon roll with white icing drizzle sits on a white plate atop an orange and white checkered cloth.

I FINALLY Found the Viral Brown Butter Pumpkin Heavy Cream!

A woman with long blonde hair and a pumpkin frosting smile wearing a yellow floral top.

Okay, I’ve literally been trying to get my hands on this brown butter pumpkin heavy whipping cream for WEEKS! Every single time I checked Target, it was sold out.

I cannot tell you how excited I was when they finally restocked it! I was SO excited to grab a bottle and see if all the TikTok hype was real. Spoiler alert: IT IS! 🎃

A person holds a carton of Good & Gather Brown Butter Pumpkin heavy whipping cream above a tray of unbaked cinnamon rolls, with autumn leaves and a pumpkin in the background.

My Viral Cinnamon Rolls Got a Fall Upgrade!

Those viral TikTok Cinnamon Rolls with Heavy Whipping Cream and I go way back! My video popped off, racking up millions of views on both TikTok and Instagram, and to this day, it’s one of the most popular and well-loved recipes on Best Friends for Frosting.

Fast forward and I even made a pumpkin version of them too!

As a matter of fact, when I wrote my cookbook, I tested my Cinnamon Rolls with Heavy Whipping Cream five different times to get them absolutely perfect!

And now this is where THESE Brown Butter Pumpkin Cinnamon Rolls come in!

The Secret to These Brown Butter Pumpkin Cinnamon Rolls

So when I decided to make the same recipe but swap the regular heavy whipping cream for Target’s exclusive Good & Gather Brown Butter Pumpkin Flavored Heavy Whipping Cream, I just knew it would be an epic win!

First of all, this Brown Butter Pumpkin Heavy Whipping Cream is absolutely delicious. I’ve even been adding it to my coffee! SO good!

It tastes like pumpkin with hints of brown butter and almost a touch of eggnog. Basically, fall in a bottle… best season ever! 🎃

A close-up of freshly baked cinnamon rolls in a white dish, topped with a generous drizzle of white icing. The rolls are golden brown and arranged closely together.

These Taste Like They Came From a Fancy Café!

These Brown Butter Pumpkin Cinnamon Rolls are SO delicious! They’re pillowy soft, gooey, and loaded with all those cozy brown butter, pumpkin, and cinnamon flavors. They honestly taste like something you’d order from an upscale café, but they’re ridiculously easy to make at home with just five ingredients!

These would be so fun to make for a fall brunch or dessert, Halloween morning, or even Thanksgiving breakfast. They feel extra special without requiring a ton of time in the kitchen, which is always a win!

How I Store Leftover Cinnamon Rolls

And can I tell you something?! I ate these cinnamon rolls three days in a row, and they were still delicious on day three! I stored the leftovers in my new baking dish (from Walmart) with an airtight lid, and they stayed soft and delicious.

If you can get your hands on Target’s Brown Butter Pumpkin Heavy Whipping Cream this fall, MAKE THESE! 🎃

Everything to Make this Fall Treat

Here’s everything you need to make Brown Butter Pumpkin Cinnamon Rolls!

Watch me Make these Brown Butter Pumpkin Cinnamon Rolls (video)

5 from 1 vote

Viral TikTok Cinnamon Rolls with Target Brown Butter Pumpkin Heavy Cream

By Melissa Johnson

Prep: 2

Cook: 40

Resting Time: 20

Total: 1 2

Servings: cinnamon rolls

A cinnamon roll with white icing drizzled on top sits on a white plate, placed on a plaid-patterned tablecloth.

Pin Print

These viral TikTok Brown Butter Pumpkin Cinnamon Rolls are pillowy soft, gooey, and packed with cozy fall flavor! Made with Target’s Good & Gather Brown Butter Pumpkin Heavy Cream, they’re an easy 5-ingredient fall twist on the viral cinnamon roll recipe.

Equipment

1 9X13 baking dish

Ingredients

▢ Two cans 17.5 ounce Pillsbury Grands cinnamon rolls with icing
▢ 1 1/4 cups Good & Gather Brown Butter Pumpkin heavy cream
▢ 1 stick (4 ounces) unsalted butter, melted
▢ 1 cups packed light brown sugar
▢ 1 tsp ground cinnamon

Instructions

Preheat the oven to 350F.
Arrange the cinnamon rolls in a 9×13 baking dish.
Pour the heavy cream evenly over the cinnamon rolls.
In a medium bowl, stir together the melted butter, brown sugar, and cinnamon until combined. Pour the mixture over the cinnamon rolls. Cover with foil.
Bake for 40 minutes, or until golden brown.
Let cool for 20 minutes. Warm the packaged icing in the microwave for 15 seconds, then drizzle over the rolls and serve.

Notes

I used Pillsbury Baby Grand Cinnamon Rolls, but you can also use the Pillsbury Pumpkin Grand Cinnamon Rolls too!

Tried this recipe?Mention @bestfriendsforfrosting or tag #bestfriendsforfrosting!

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2 Comments

Christine says:

September 13, 2026 at 10:00 am

Wow! These were so good. I used the grands cinnamon rolls and they came out amazing. Definitely making these again.

1. Melissa Johnson says:
  
  October 5, 2026 at 2:13 pm
  
  I am SO happy to hear this. I hope Target NEVER stops making this heavy cream! ;)